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Page 1 1 Strategic Project Management at the Project Level Tony Kennedy* SmithKline Beecham Pharmaceuticals Essex, England I. Project Strategy Overview 1 II. Development Strategy from Cradle to Grave 3 A. Early Development Strategy 3 B. Registration and Life-Cycle Development Strategy 14 III. Drug Development as a Business 20 A. Projects as Investment Opportunities 20 B. Development Risk Management 21 IV. Drug Development into the Next Millennium 22 References 22 I. Project Strategy Overview Drug development is not a simple process. If honest, most newcomers to drug development will concede that their initial experience as a project team member for a development project is disconcerting. Unfamiliar technical acronyms fly around the room. Team members with greater development experience and knowledge of the project often dominate the discussion. The new team members probably will be glad to conclude their *Current affiliation: Roche Products Ltd., Welwyn Garden City, England.
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