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3. D G Grahame-Smith, J K Aronson. Oxford Textbook of Clinical Pharmacology and Drug Therapy. Oxford University Press, 190, p 65.
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4. M Corstjens. Marketing Strategy in the Pharmaceutical Industry. Chapman and Hall, 1991, p 63.
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5. S R Walker, J A Parrish. Innovation and new drug development. In: B C Walker, S R Walker, eds. Trends and Changes in Drug Research and Development. Kluwer Academic Publishers, 1988, p 9.
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6. E G Feldbaum, M Hughesman. Healthcare Systems Cost Containment Versus Quality. Financial Times Business Enterprises, 1993.

 
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