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The pharmaceutical market is changing rapidly and we may not yet know how it will look in a few years time. Portfolio Analysis is a tool to help ensure that companies are positioned to meet these challenges with greater confidence. Effective use of these tools |
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provides an agreed representation of the attractiveness of areas of research or development candidates |
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defines portfolio gaps and licensing opportunities |
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helps understand and manage risk |
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helps identify and get rid of losers early |
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improves decision quality |
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dissolves functional barriers while enhancing respect for individual specialisms. |
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I am indebted to my colleagues Stuart Harris and Andy Seamans at GlaxoWellcome for their constructive and helpful advice in preparing this chapter. |
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