| Table 7 Factors for Determining the Strategic Value of Projects |
| Fits therapeutic areas or strategic markets targeted by the company |
| Long-range financial endpoints (target sales, profits) |
| Dominant presence in designated therapeutic areas |
| Superiority in selected technologies |
| Overall competitiveness |
| Fills a pipeline gap |
| Differentiation from competitors |
| Outpaces competitors |
| Entry in a new therapeutic area or strategic market for the company |
| Enhances company image |
| Humanitarian considerations |
| Needed to round out product line |
| Has long-term potential, despite short-term loss |
