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recognizes the significant value in standards and consistency across projects, functions, and at a global enterprisewide level. The implementation of standards enables easier exchange of information with or without IT. In parallel with this, the IT industry is moving to more open architectures and standards that allow communication of information between isolated systems. The proprietary systems of five to ten years ago have no place in today's corporate environment.
Integration will enable IT to provide solutions to support the drug development process in its entirety and assist in breaking down barriers between functions and other project teams. IT will facilitate the exchange of information enterprisewide, essential for success in tomorrow's global pharmaceutical industry. No pharmaceutical company today can afford to reinvent the wheel. The reuse of corporate knowledge is critical.
Integration will provide a logical repository of information stored in a consistent format and will allow transparent access across functional and geographical boundaries. Individuals can have a filtered, tailored view of the information appropriate to their tasks, thus, avoiding the problems of information saturation.
Furthermore, there is now an increased emphasis on using object-oriented technology to create modular systems. Each part of the systemfor example, the user interface or the applications which actually perform business functionsis a separate black box. A system is made of multiple modules linked together. Reuse is encouraged, change can be localized and controlled, and new interfaces and business functions can easily be incorporated into the system. Perhaps most important, object-oriented systems mirror the business functions of the organizations they serve. So they are easier to understand than traditional data processing systems.
B.
Virtual Entities
The ability to create digital representations of people, places, and objects leads to an increase in the accuracy and flexibility of information stored and manipulated electronically. Digital representations of information allow these representations to be sent between locations and to exist in several locations simultaneously.
This technology has been used in a limited way for several yearsconsider the examples of flight simulation and on-line shopping. However, the technology can be applied in many other instances with few limitations (it has been estimated that three-quarters of processes/objects can be digitized), leading to dramatic changes in the way we use information at work

 
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