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advantage of the support which the new generation of technological innovation can provide core business processes. |
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There are three major developments in IT which, together, are emerging to change the way business will operate: |
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Integration. The ability to connect different systems to allow interaction and consolidation of the information used and provide support across the business process regardless of departmental and geographical boundaries. |
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Virtual entities. The ability to create digital representations of people, places, and objects. |
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Interactive Reach. The ability to reach people and organizations, interactively in real time. |
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This is illustrated in Fig. 4. |
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Integration is an essential first step in resolving many of the difficulties impeding the effective use of IT in the pharmaceutical industry today. This is happening for two major reasons. First, senior management increasingly |
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FIG. 4
The three major IT trends. |
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